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House Co-Sponsorship Memoranda
House of Representatives
Session of 2023 - 2024
Regular Session
MEMORANDUM
| Posted: | March 19, 2024 03:49 PM |
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| From: | Representative Danielle Friel Otten |
| To: | All House members |
| Subject: | Placement of Crossover Alcoholic Beverages |
| A growing number of beverage companies now sell alcoholic drinks that closely resemble the traditional, non-alcoholic versions of their juice and soda products. Some of these new crossover products share the same name and branding between both the alcoholic and non-alcoholic versions of the beverage. Others bear the same or similar imagery as the non-alcoholic product but include various indicators that the product contains alcohol. When these crossover alcoholic products are placed on shelves or displays immediately adjacent to their soft-drink counterparts, it can lead to confusion between the alcoholic product and the non-alcoholic version. To ensure the proper display of such products and the safety of consumers—particularly underage consumers—I plan to introduce legislation that would regulate the display of beer, flavored malt beverages, or wine products that closely resemble similarly branded non-alcoholic products. My legislation would amend the Liquor Code to:
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Introduced as HB2212